Advisory Services

Our advisory services provide independent perspective and create awareness of the key levers to improve business performance, including prioritization. We don’t just consult but also execute the plan.

The Cranbrook approach looks at all the elements of the business model; finance, operations, organization and strategy. In addition Cranbrook has extensive experience in investment banking, M&A and business development to clarify the market value of business improvements. We rely heavily on return on investment for critical business decision. Strategic context includes identification of competitors as well as potential partners or acquirers.

Our primary goal is business performance improvement and value creation and not financial engineering and positioning for sale; however, we bring this context and can assist in the event this is desirable to the owners. We ask where you would like to be and work with you to create a real plan of how to get there. Simply and efficiently.

Our combined experience in the fields of commercial banking, investment banking, operations management, strategy, sales and marketing, international management, product development and information technology bring a unique perspective and skills to any situation.

We make an initial assessment and analysis to determine the nature of the advisory services that may be required. We look at financial areas, operational efficiencies, corporate strategy, knowledge management and culture of the organization. Our delivery capabilities are illustrated below and focus on right leadership, execution excellence and sound financing.